Handmade is in fashion, like our granola.
by La Newyorkina
For some time now, there has been a growing demand for handmade products. This growing sympathy and support for the handmade, the homemade, the unique, in short, for the special, is increasingly permeating the population, which sees this type of products as the perfect alternative to large mass production.
Whether in the food, textile or any other sector, craftsmanship is gaining in importance because consumers appreciate the effort, dedication and know-how of traditional production. Compared to processed foods or items manufactured in production lines with a high level of automation, artisanal production contains cultural values, a more personal touch and knowledge, in many cases, passed on from generation to generation.
The advance of technology and the arrival of the Internet to practically the entire Western population has resulted, among many other things, in the creation of online stores and user access being extraordinarily easier and faster than it was two decades ago. This aspect is fundamental to understand the boom in the consumption of artisan products.
Right now any artisan who wants to, and can afford a small investment, can create a simple website and showcase their products to the digital world.
Demand for quality over price
Although we live in the era of mass advertising, the attempt to generate thousands of clicks and millions of daily impacts on promotional ads, there are still people who put aside compulsive consumerism and stop to think about the purchase, compare prices and look for something more unique.
It is in this target public where companies, such as La Newyorkina, that produce handmade articles, focus on. Our network of collaborators, together with the digital strategy we have been working on for several years, has made us a national reference in the granola sector.
Our product, pioneer in Spain, is 100% handmade. We elaborate our recipe with love in our own workshop, where top quality ingredients and a unique team of professionals make La Newyorkina granola delicious.
